3 Reasons Why You Need to Improve Your Writing Skills
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You may not think you're a writer. But if you send emails, collaborate or write reports, plans and other communication, you need to
  1. Improve your productivity so you can write faster and others can read and understand you in less time
  2. Convey a top-notch impression, to make you and the organization you represent look good
  3. Achieve your goals, by sharing your enthusiasm and connecting with the people who matter to you.
Productivity
With so many people cranking out so many words every day, writing has become a productivity issue. Studies have shown the most people spend a third of their work day writing.
Unfortunately for the people reading your email and other communication, at least a third of the time they find email writers don't get straight to the point.

Suppose an employee composes 30 emails a day and reads 60 emails a day for a total of 90 emails. If one minute is squandered on one third of them, that's a hour or more lost every single work day. And that doesn't take into account all the other kinds of writing and reading a typical employee does every day. Ouch.

Brand
Many people whose performance is tied to writing skills can't remember the basic rules they learned in high school. They don't know when to write "it's" or "its." Sometimes they even write "its'."

This kind of sloppiness does not look good on you or the organization you represent.

Others write with a rigid formality that prevents them from conveying compassion or other softer brand values. Many are so immersed in their specialty that they have difficulty understanding their content from their readers' perspective and their company's brand.
Success
To accomplish their organization's goals, today's employees need to do more than write clearly and concisely and support their organization's brand promise. They need to share their energy and passion. They need to engage, persuade and connect.
Employees who are excited about what they're working on can usually accomplish this when they're talking to people they're comfortable with. But as soon as they are asked to capture this spirit in the written word, many are held back by ghosts of rule-obsessed English teachers, jargon-spouting bosses and other censors.
To avoid these problems, employees should read and take courses to help with basic writing skills. They should think about how the words they choose support their company's brand promise. What's more, they should write as if they're talking, to share their enthusiasm, avoid jargon and make all they're writing they're expected to do more fun.
http://www.stickycommunication.ca
Barb Sawyers shares her writing expertise here, on her blog and in her new book, Write Like You Talk--Only Better.
She shows good talkers how to become great writers by 1. thinking about what they're going to say, how to say it and who they're saying it to 2. writing like they talk and 3. making the writing better through a sharp focus and techniques that encourage readers to remember and act. The result is easier, faster, friendlier writing.
Barb mastered these tricks of the trade through her MA in journalism and more than 25 years' experience writing for large companies, small businesses, politicians, nonprofits and more.
Now she wants to help you have more fun with all the writing you do through Write like you talk--only better, available at http://stickycommunication.ca/book/buy
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